Uddannelse

Nøglen til succes i din virksomhed

Selv om vi er eksperter på vores fagområder, har vi alle sammen brug for fortsat at videreuddanne os - for at opfriske vores viden, for at lære nye teknologier, produkter eller industristandarder at kende og for at udvikle og holde vores kunnen indenfor salg og rådgivning ved lige. Som Winston Churchill sagde: “Varig indsats – ikke kraft eller intelligens – er nøglen til frigørelse af vores potentiale.”

Som din forretningspartner vil vi støtte dig i dine bestræbelser på at frigøre dit potentiale og give dig endnu mere succes. Med vores relevante, professionelle kurser fra ZEISS Academy Vision Care og videnskabelige udgivelser om emner i relation til optik kan vi tilbyde et bredt spektrum af kurser og efteruddannelse til præcist dine specifikke behov.

ZEISS Academy Vision Care

Synonym for professionel uddannelse

Kunne du tænke dig at få mere at vide om almindelige optiske fænomener eller om optisk videnskab? Er du interesseret i detaljerede produktoplysninger? Ønsker du vejledning i anvendelsen af måleudstyr? Kunne du tænke dig at få mere at vide om salgsteknik? Uanset hvilken form for professional uddannelse du søger, kan vi give dig et attraktivt kursustilbud.

Seminars and Training for Eyecare Professionals ZEISS Academy Vision Care

Vores mål som forretningspartner er at forsyne dig med viden og kunnen, så du kan undersøge og rådgive dine kunder optimalt og sælge dem de bedst egnede produkter, hvad der i sidste instans betyder glade og tilfredse kunder. Din forretningssucces er vores primære mål, og vi ønsker at støtte dig med alle de kurser og den viden, du har brug for.

Takket være vores enorme erfaring indenfor den optiske industri, vores samarbejde med videnskabelige eksperter og på baggrund af optikeres og øjenlægers erfaringer og behov i deres daglige virksomhed verden over har vi kunnet udvikle en omfattende og professionel kursuspakke.

Digitale webinarer

Du har slet ikke tid til at deltage i et on-site seminar? Vores digitale webinarer kombinerer det praktiske i, at du kan deltage direkte fra din forretning, med et kursus af top-kvalitet. Interaktion med kursuslederen og tid til spørgsmål skaber et åbent kursusmiljø, som giver dig alle de svar, du har brug for.

Du kan selv afgøre, hvilke emner der er særligt relevante for dig, ved at vælge i vores liste over ZEISS webinarer:

Læs mere

In order to do something to support you in the current situation we have expanded our online training program, with 10 new webinars to attend the coming weeks. So, if you have time, please feel free to join us online and learn more about optics, digital marketing and ZEISS products.

If you cannot find what you are searching for, please find all our recorded webinars here: https://vimeo.com/zeissnordic

Assistant training part 1: Basic Optical Theory

This is a webinar series in five parts covering parts of our popular Optical assistant training. You can watch them all in sequence, or only join individual webinars. You can find all our recorded webinars here: https://vimeo.com/zeissnordic

Learn more about:

… will know the basic aspects of the wave theory of light
… will have discovered the most important optical phenomena
… will be aware of the different types of lenses

Date: Tuesday April 7
Time: 10-11 CET
Cost: Free of charge
Place: Online
Presenter: Thomas Andersson Wikman, Product Manager

How to improve your website

Learn more about how to update your website and make it work for you, by driving traffic to your store and preparing your customers for the visit to your shop.

Planning, structuring and presenting your content in an effective way.
Basics of color and design.
How to write good texts for the web, using smart keywords to optimize your page for search engines.
The importance of visual content. Taking your own pictures, finding supplier materials and using free picture databases.
Different ways of ensuring your webpage is updated: use your main image for seasonal campaigns or messages, have a news or blog section, implement a pop-up ad or add a SeoMe widget.
ZEISS MyVisionProfile – a great way to start the customer journey already on your webpage.

Date: Wednesday April 8
Time: 10-11 CET
Cost: Free of charge
Place: Online
Presenter: Pernilla Isenstråle, Digital Specialist

Assistant training part 2: Anatomy of the eye

Learn more about:

… will be aware of the main structures of the human eye
… will know what the roles of the muscles of the eye are
… will understand how visual perception works

Date: Tuesday April 14
Time: 10-11 CET
Cost: Free of charge
Place: Online
Presenter: Thomas Andersson Wikman, Product Manager

How to improve your visibility on Google

Learn more about how you can ensure that more people find you, as well as how you can be even more easy to reach for your customers.

Basic functions in GoogleMyBusiness and why filling in all the data matters
How to set up and write Google Ads
Analyzing your results

Date: Wednesday April 15
Time: 10-11 CET
Cost: Free of charge
Place: Online
Presenter: Pernilla Isenstråle, Digital Specialist

Assistant training part 3: Visual conditions

… will repeat the main structures of the human eye
… will have seen the famous Eye Model of Gullstrand
… will understand the most common forms of ametropia

Date: Tuesday April 21
Time: 10-11 CET
Cost: Free of charge
Place: Online
Presenter: Thomas Andersson Wikman, Product Manager

Social media marketing – including how to take great pictures

In this webinar you will learn more about how to create content for your social channels. We will also give you some guidelines on how to take great pictures for you digital advertising

Setting up a content plan
Video & stories are becoming increasingly important on social media
How to advertise your social posts
How to promote an event on social media
Which type of photos can I use from the store
Prepare yourself when taking pictures
Tips and trixs how to take a good picture

Date: Wednesday April 22
Time: 10-11 CET
Cost: Free of charge
Place: Online
Presenter: Pernilla Isenstråle, Digital Specialist and Sarah Lavesson Marketing Coordinator

Assistant training part 4: Correction of ametropia

… will know the different types of ophthalmic lenses
… will be able to differentiate different types of contact lenses
… will be aware of the most common forms of refractive surgery

Date: Tuesday April 28
Time: 10-11 CET
Cost: Free of charge
Place: Online
Presenter: Thomas Andersson Wikman, Product Manager

Assistant training part 5: Understanding prescriptions

… will strengthen your knowledge about visual conditions
… will know how to read a prescription
… will be able to interpret a prescription

Date: Tuesday May 5
Time: 10-11 CET
Cost: Free of charge
Place: Online
Presenter: Thomas Andersson Wikman, Product Manager

ZEISS brilleglas med UVProtect Technology

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