Uddannelse

Nøglen til succes i din virksomhed

Selv om vi er eksperter på vores fagområder, har vi alle sammen brug for fortsat at videreuddanne os - for at opfriske vores viden, for at lære nye teknologier, produkter eller industristandarder at kende og for at udvikle og holde vores kunnen indenfor salg og rådgivning ved lige. Som Winston Churchill sagde: “Varig indsats – ikke kraft eller intelligens – er nøglen til frigørelse af vores potentiale.”

Som din forretningspartner vil vi støtte dig i dine bestræbelser på at frigøre dit potentiale og give dig endnu mere succes. Med vores relevante, professionelle kurser fra ZEISS Academy Vision Care og videnskabelige udgivelser om emner i relation til optik kan vi tilbyde et bredt spektrum af kurser og efteruddannelse til præcist dine specifikke behov.

ZEISS Academy Vision Care

Synonym for professionel uddannelse

Kunne du tænke dig at få mere at vide om almindelige optiske fænomener eller om optisk videnskab? Er du interesseret i detaljerede produktoplysninger? Ønsker du vejledning i anvendelsen af måleudstyr? Kunne du tænke dig at få mere at vide om salgsteknik? Uanset hvilken form for professional uddannelse du søger, kan vi give dig et attraktivt kursustilbud.

Seminars and Training for Eyecare Professionals ZEISS Academy Vision Care

Vores mål som forretningspartner er at forsyne dig med viden og kunnen, så du kan undersøge og rådgive dine kunder optimalt og sælge dem de bedst egnede produkter, hvad der i sidste instans betyder glade og tilfredse kunder. Din forretningssucces er vores primære mål, og vi ønsker at støtte dig med alle de kurser og den viden, du har brug for.

Takket være vores enorme erfaring indenfor den optiske industri, vores samarbejde med videnskabelige eksperter og på baggrund af optikeres og øjenlægers erfaringer og behov i deres daglige virksomhed verden over har vi kunnet udvikle en omfattende og professionel kursuspakke.

Digitale webinarer

Du har slet ikke tid til at deltage i et on-site seminar? Vores digitale webinarer kombinerer det praktiske i, at du kan deltage direkte fra din forretning, med et kursus af top-kvalitet. Interaktion med kursuslederen og tid til spørgsmål skaber et åbent kursusmiljø, som giver dig alle de svar, du har brug for.

Du kan selv afgøre, hvilke emner der er særligt relevante for dig, ved at vælge i vores liste over ZEISS webinarer:

Læs mere

Campaign launch webinar

My Vision. My Way.

“You are unique, and require a lens solution that fits your special needs. Choose a matching optician”

On October 1, we will start our communication theme for the autumn – the campaign “My Vision. My Way”. The campaign includes new material that will help you to market ZEISS different lens solutions, but also your unique expertise as an independent optician.

During the webinar you will learn more about:

The campaign itself – that has a little more mature target group and also content which reflects that
My Vision Profile – our award winning “visual need analysis” app that you can customize and implement to your website
Visuconsult 100 – Digitalizing the customer journey also in the store
How you can market yourself and your expertise as an independent optician online
Why and how you should work with google ads
The special edition of our Social Media Calendar
Our efforts to drive traffic to your store

You do not want to miss this. Welcome!

Presenters: Kristina Lidén, Marketing Manager Nordic, and Pernilla Isenstråle, Digital Marketing Specialist, Carl Zeiss Vision Nordic

Date: September 19, 2019
Time: 08:30-09:30 CET

Being an independent optician in a tougher competitive landscape

The future is bright – if you seize the opportunities

There are many challenges with being an independent optician in today´s competitive landscape. Price pressure from capital chains, digitalization with new demands from the consumers and neighboring shops closing in the city centers.
However, there are also many opportunities, and that is what this webinar will be all about. Meet Ulf Johansson, professor in Marketing at Lund University and author of the book “The physical store of the future”.

He will cover:

Background of how the competitive landscape has changed
The new customer journey
Hands on tips on how to further develop your advantages as a physical store
The importance of differentiating the product range and having outstanding staff

After Ulf’s presentation Kristina Lidén, Marketing Manager at ZEISS will shortly go through how ZEISS is working to support you as an independent optician with digitalizing the consumer experience.
This is a webinar you cannot miss. Spread the word to your colleagues and sign up now!

Date: Thursday October 10th
Time: 08.30-09.30 CET

Binocular vision and centration of lenses

We will talk about the varying factors that affects the success of an adaptation of new lenses. Some of these factors are: Refraction, frame and lens selection, centration and anatomical adaptation. In this webinar we will focus on the topic of centration and the challenges it may contain. The phrase "No chain is stronger than its weakest link" have never been more true.

We will cover:

The importance of a good centration
The effects of incorrect centration
How to benefit from ZEISS digital solutions

Presenter: Thomas Andersson Wikman, Product Manager, Carl Zeiss Vision Nordic

Date: October 11, 2019
Time: 08:30-09:30 CET

Magnifying Vision Devices

Magnifying Visual Devices, also called MVD, is a great way to differentiate yourself from your competitors. It shows a wide optical knowledge that is special to your particular store. And the extra sales potential is great! Take the opportunity to learn more about our MVD products.